Aamir Khan’s PK has created a huge stir since the launch of its first poster so much so that
Amul has already come out a communication on the film.
Amul as a brand is very creative and is known for their print ads since decades. Their creative
depicts current affairs, be it politics, sports, judiciary or Bollywood. However, what’s interesting here is that usually Amul incorporates their communication with
topical films post the release. But this time Amul has taken out a communication on PK post
the launch of the 1st poster itself.
With a lot of buzz around the posters and the release, PK is the most anticipated film of the
year clearly.
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